This continuous improvement and adaptation keep VeraViews ahead of the changing landscape of ad fraud. Gamestore is similar to a Playstore or App store, except it implements blockchain technology. Within the gaming platform, users can also create their own games and play in different modes such as single player or multiplayer. VeraViews enhances the advertising supply chain by using its patented Proof of View module and open-ledger backend to store data transparently and auditably on chain. VeraViews is composed of 13 separate modules, including artificial intelligence (AI) and machine learning (ML) modules. VeraEsports has also partnered with some of the biggest names in the esports industry, such as PUBG Mobile, Tencent Games (PUBG), and Athena Gaming.
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Verasity is building a new platform, VeraViews, for advertisers to directly utilize ad space with ad campaigns. Blockchain transparency ensures authentic engagement from the audience compared to Facebook and Google. The Verasity team are professionals with proven track records in the media, video and technology business sectors. The members of the core leadership include David Archer (Director & Legal, Verasity), Robert Keogh (Financial Director), Justin Wenczka (CRO), Elliot Hill (CMO), Sergey Molybog (CTO) and Olena Buyan (CPO). The platform provides a competitive environment in which players and teams can compete in tournaments to test their skills against others. Whether you’re a professional player, an amateur looking to make a name for yourself, or a group of friends looking to organize their own tournament, VeraEsports has the tools and platform to make it happen.
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Verasity is an ad tech provider delivering transparency in advertising using its patented Proof of View (PoV) technology. Verasity integrates with leading Content Delivery Networks to provide ad stack, VeraViews, eliminating ad fraud and delivering authenticity & accountability to digital advertising. Verasity’s leadership team are senior blockchain professionals, marketers, advertising industry experts, and established product owners and developers. VeraViews’ approach includes predictive analytics and fraud modeling as well. AI and ML can predict which ad placements are likely to be fraudulent by analyzing data from previous ad placements, thereby preventing ads from being placed on fraudulent websites or in fraudulent apps. VeraViews can detect and prevent fraudulent activities in real-time by building and training models that simulate fraudulent activities.
The Team Behind Verasity (VRA)
Experienced CMO with 17 years in marketing, has worked with HL7, ConsenSys, and the Cardano Foundation.
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VeraEsports offers access to streams from some of the biggest names in gaming, with tournaments hosted by the likes of Valorant, Riot Games, and Axie Infinity. It has also teased an upcoming NFT marketplace with both in and out of game content for its users. VeraEsports intends to introduce non-fungible tokens (NFTs) for gaming and video content in addition to its current offerings. These digital collectibles, which are securely stored and authenticated on the blockchain, are a significant advancement in the gaming industry.
The reward module, which is integrated as an SDK into all major online video platforms, rewards actions without disrupting the publishers’ workflow or the viewers’ habits or preferences. Furthermore, Verasity’s integration with the Brightcove marketplace enables future users to easily integrate can annuities lose money VeraViews technology into their content players using a plug-and-play approach. VeraEsports’ Watch & Earn program is a game-changing approach to content consumption rewards. The program uses a one-of-a-kind reward system that rewards users with $VRA tokens for watching video content.
Launched in 2018, Verasity (VRA) is a blockchain-based project with video platforms and other products to optimize the value of advertisements for stakeholders, who include advertisers and video content creators. Currently VRA trades at $0.04 per token with a capped supply of 110.3 billion, for a total market cap of around $41 million. A significant portion of advertising spending in the current digital advertising model is wasted on fraudulent views.
- The patented protocol has several metrics such as anonymous fingerprinting to reduce frauds and bots.
- Since Verasity’s launch, the project has grown significantly with a focus on attracting top talent, with the majority of the senior leadership team based in London, UK.
- Verasity’s solution to the problems of the digital advertising industry is multifaceted.
- Esports Fight Club is a video player and video sharing platform that aggregates esports products from games such as PUBG, Counter Strike, and Dota2.
Verasity’s unique solution addresses the issues of ad fraud and fake views that have long plagued the online advertising industry. Ad fraud is a type of scam where the perpetrator fools advertisers into paying for something that is worthless to them, such as fake traffic, fake leads, or misrepresented and ineffective ad placement. Mark has around twenty years of experience in streaming software and media technology. Since 1996, he has developed hardware and software products for PC and mobile devices. In the past, Mark was a managing director for a streaming application company involved in the sporting industry. Mark was also the CEO of two software development companies that mainly offer security products such as VPNs.
Users should purchase VRA via the VeraWallet first to gain access to all the functionalities of Verasity products.In addition, Verawallet allows users to earn, spend, and store the tokens. The wallet also has features that enable users to trade tokens for fiat money . The circulating supply is deflationary https://cryptolisting.org/ and will decrease as Verasity uses revenues from its advertising ecosystem to buy back and burn tokens at regular intervals. Verasity is actively exploring moving the Proof of View Marker tokens to a separate blockchain, thereby separating them from the contract of tradeable circulating VRA.
Verasity also performs product testing for third parties on Esports Fight Club to determine possible engagement and monetization results. The project grants VRA rewards through viewership, videos, and advertisements. Users can earn VRA through watching videos on major video publishers, including Youtube, Twitch, and Vimeo. Then, Verasity rewards its users with VRA tokens for watching and subscribing to video creators. Besides getting rewarded by the Verasity video sharing ecosystem, users can truly support small content creators by paying them tokens before watching the content. In future partnerships, users will be able to spend their tokens directly through activities like online shopping.
Verasity was born out of a desire to solve significant problems in the digital advertising industry. The idea was conceptualized in 2017, and since then, the company has come a long way in achieving its mission. The core team behind Verasity is a group of professionals who have a proven track record with high-performing businesses in the media, video, and technology sectors. The majority of the core team has been involved in the project since its inception. This has allowed for a strong, unified vision and a consistent approach to problem-solving.
Advertisers and other parties can also fund their marketing campaign by purchasing VRA tokens. Meanwhile, users would be incentivized with tokens, which results in increased engagement for video content creators. Verasity is an open-ledger ecosystem designed to fight advertising fraud, provide open access to infrastructure for publishers and advertisers, and reward users for watching video content. Verasity also provides payment solutions and a rewarding staking ecosystem with 15% yields guaranteed through to April 2024.